What is Customer Lifecycle Management?

Customer Lifecycle Management is turning business on it’s head, focusing on customer needs first, and delivering profits for the long term. Bump into anyone from Flowlens, and it won’t be long before you hear the term ‘customer lifecycle management’, or CLM for short. But what is it? Depending on your role in the business, there … Read more

3 tips for improving customer retention and profitability

Did you know that its 6-7 times more expensive to find new customers than sell to existing customers? How can you start to change your customer culture? Encounter a business that doesn’t think ‘customer first’ and its usually a demoralising experience. Being told you can’t do something that seems simple, or ‘you can only get … Read more

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