Rich Dale
Written by Rich Dale
05 08 2019

Advanced Cutting Tools selects Flowlens

Easy to learn, easy to use sales activity tracking and task management enable higher levels of customer service and team-work.

Through attention to detail and a focus on meeting customer requirements each and every time, Advanced Cutting Tools has experienced substantial growth in revenues. As a result it’s frontline and in-house sales engineering functions have grown to meet the demand of customers across the UK and Ireland.

This increase in team size made management and planning of sales activity more time consuming, whilst on-the-road Technical Solutions Engineers needed a way to ensure that requests to the in-house support team where logged and completed.

Michael Richardson MD, commented “With the growth we were experiencing, I knew we couldn’t rely on spreadsheets and emails to handle the level of activity. Having invested heavily in back office and distribution systems, it was time to look at the customer facing process.”

Following a trial of the Flowlens cloud CRM software system, Advanced Cutting Tools have now signed up and are using time-saving tools to track customer sales visits, follow-up tasks and much more.

Flowlens took the time to understand our needs and pain points, and set the system up to suit our processes. The team found that Flowlens cloud CRM helped them keep on top of follow-up Tasks, and with the full interaction history available, it was easy to get information without having to waste time on the phone. As the system beds in, Advanced Cutting Tools will get further benefits for team-working and collaboration.

The Dashboard reports give me confidence that i’m able to view and manage activity across the team, without taking up more time on manual reporting spreadsheets.

Rich Dale, CEO Flowlens CRM & MRP software commented, “We’re delighted to welcome Advanced Cutting Tools on board, with such a thriving business and committed team, Flowlens will make life easier and aid customer service.”

Michael Richardson MD of Advanced Cutting Tools, and Rich Dale CEO of Flowlens CRM & ERP software for small manufacturers

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